How a D2C Home Brand Cut Corrugated Waste by 22% with Digital Printing and Water‑Based Flexo

A global direct‑to‑consumer home goods brand built a reusable shipping box program, blended Digital Printing with water‑based Flexographic Printing, and found pragmatic wins—lower CO2/pack, tighter ΔE, and fewer rejects—while learning where reuse makes sense and where it doesn’t.